AI Insights · Timothy · January 2023
Top 5 Wellness Apps on iOS in Switzerland Q4 2022
A review of the performance of the top 5 wellness apps on iOS in Switzerland during Q4 2022, highlighting trends in downloads, revenue, and active users.
The fourth quarter of 2022 saw notable trends in the performance of the top 5 wellness apps on the iOS platform in Switzerland. Here, we break down the key metrics for each app, including downloads, revenue, and active users.
Paired: Couples & Relationship experienced significant fluctuations in weekly revenue, peaking at $3.6K in late October. Weekly downloads surged to 1.5K in mid-October but gradually declined to around 800 by the end of December. The app's active user base showed a consistent increase, starting from 770 in late September and reaching approximately 3.3K by the end of December.
ShutEye®: Sleep Tracker, Sound displayed a steady weekly revenue, peaking at $5.2K in late October. Downloads remained relatively stable, with minor fluctuations, culminating in around 660 downloads in the last week of December. Active users saw a slight dip mid-quarter but recovered to end the quarter with around 1.1K.
I am - Daily Affirmations showed a declining trend in weekly revenue, dropping from $1.7K at the start of the quarter to $846 by the end. Downloads also saw a decrease but spiked to 814 in mid-December before settling at 579 in the final week. Active users followed a similar pattern, declining to a low of 1.4K in late November but rebounding to 2.2K by the end of December.
Sleep Cycle - Tracker & Sounds maintained a robust revenue stream throughout the quarter, peaking at $6.3K in early December. Downloads remained fairly consistent, averaging around 500 per week. Active users showed minor fluctuations, maintaining an average of around 13K.
Headspace: Sleep & Meditation achieved strong weekly revenue, consistently staying above $13K and peaking at nearly $20K in late November. Downloads remained steady, with a slight increase towards the end of December, reaching 436 downloads. Active users saw a slight dip mid-quarter but ended strong at around 5K.
These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.
